Daye is a wellness company on a mission to close the gender pain gap, and to shine a light on under-studied, under-funded, and under-appreciated women’s health issues. Second Marriage has worked with Daye since their inception to create an identity and design system that reflects both the history they’re building on and the future they’re creating.

Portraits by Katie McCurdy. Packaging photos by Rowa Lee.

Tidy Tea makes blends inspired by destinations around the world: India, Morocco, California, and their home country, Wales. To create an eye-catching package, we played against the brand name, covering every surface with illustrations reminiscent of travel stickers or passport stamps.  

Star/Child is an astrology app for parents and children, offering daily insights, personalized guidance, and customized strategies for forging deeper connections between caregiver and kid. Second Marriage was brought on in the earliest stage of the project to create a brand style that’s trustworthy, aspirational, and – maybe most importantly – fun. With the help of digital designer Isla Murray, photographer Emma Tunbridge, and collage artist Mike Germon, we built out a brand that feels solid but playful, and subtly incorporates the mystical edge of astrology without losing credibility.  

Hair Sanity is a dermatologist-founded brand that transforms scalp care into self-care. Rooted in science and guided by empathy, it offers innovative solutions that soothe, nourish, and restore, making scalp health both effective and indulgent.

We set out to create a brand identity that reflects this duality, combining clinical credibility with a sense of care. Our work included a custom wordmark, packaging, iconography, brand language, positioning, strategy, and art direction, all designed to express Hair Sanity’s vision with clarity and warmth.